Tag Archives: cafe juanita

An Eye on the Women of The Eye

By Marcia Chaiken and Jan Chaiken

Inspired by International Women’s Day, which falls on March 8th, which in turn inspires much of the content of the March issue of The Eye, Marcia Chaiken and Jan Chaiken have profiled the women writers of The Eye. We’ll be reprinting those profiles month by month, in alphabetical order, starting with founder and Editor-in-Chief Jane Bauer. As the months go by, we’ll sneak in the men, too!

Jane Bauer

Jane is the Editor-in-Chief, Art Director, Publisher, Marketing Director, and originator of The Eye magazine. She began the publication in January 2011 as a means of building a bridge between visitors and English-speaking residents in Mexico and the many small businesses available to provide them with goods and services. She realized that some tourists and foreign residents held distorted perspectives based on misinformation about Mexico and its people, the “nationals” with whom they were interacting. Jane brought together a small group of writers who previously had extensive literary experience and a deep interest in Mexico, and encouraged us to research and write articles about diverse topics to address these misconceptions. She also saw The Eye as a vehicle for small businesses to reach out to visitors and foreign residents with the goal of promoting and growing many “mom and pop” business enterprises. Many local businesses were receptive to this concept and provided support; for example Johnny Gonzales, of Lorama Grafi, did the layouts for the first six issues of the magazine, and he trained Jane to take over the activity.

Jane’s establishment of The Eye might possibly have been predicted from her early years. She was born and raised in Montreal, attending French-speaking schools, including a high school semester in Brittany, France, and went on to earn a BA at McGill University in Cultural Studies with a minor in Women’s Studies. Before graduation, she traveled to Mexico and once she saw Mazunte in Oaxaca she vowed to return, and she did. She worked at small family-run inn in Puerto Ángel and it was there she met her husband. Once their baby daughter Frances was born, Jane became a stay-at-home mom until, in 2005, Frances was ready for first grade. Jane moved to Huatulco where there was a better offering of schools for her daughter and began teaching yoga.

In 2008, she started Café Juanita, which recently moved to Tangolunda. Beginning in 2009, Jane and her boyfriend opened Hemingway’s Cantina, and many of us fondly remember the events she organized there, such as Oscar Night, until 2013. In addition to yoga and Café Juanita, Jane coordinated weddings starting in 2010, established the Huatulco Salt Company in 2016, and started giving cooking lessons. Later she designed and built the Chiles&Chocolate Cooking School in Zimatán, a rural village 25 minutes outside Huatulco, where she also hosts weekly farm-to-table dinners. In the hours when she is not teaching, managing her numerous projects and bringing out the latest issue of The Eye, Jane is a voracious reader, totaling 53 books last year, mostly fiction.

In her role as Editor-in-Chief, Jane publishes an editorial each month. Although she is hard-pressed to select a favorite, she really likes her editorial from the September/October 2013 issue on “What I Learned in Mexico.” Jane is justifiably proud of the way the English-speaking community continues to clamor for hard copies of The Eye and equally proud of the ability of the online Eye to keep people living in other countries interested in Mexico and wanting to return. As Jane hoped, The Eye has become a bridge among foreign visitors and residents and many small businesses. Businesses that advertise in or are written about in The Eye report significant increases in patronage.

For more about Jane: Instagram @livingfoodmexico