Tag Archives: noemie

The ALMA experience, chapter 3: Elevated Living

An interview with the creators of ALMA,
Frédéric Baron and Noémie Bourdin-Habert—

We continue our sit-down with the founders of ALMA to talk about architecture, landscape, and the experience of living in a place designed with care and intention.

I’m curious, who are your clients ?

Frédéric: You know, that’s funny, but we don’t really have “a type” of client at ALMA. We have seven nationalities, ages ranging from 28 to 78, and all kinds of professions from doctors or bankers to retirees. What they all share is the desire to own and enjoy a place of timeless elegance, hidden in nature, and yet close to everyday comforts. That’s when you can tell a design is truly timeless: when it resonates with people of different ages, cultures, and backgrounds.

What is the motivation to purchase in ALMA ?

Noémie: First and foremost, they purchase in ALMA because they genuinely love the architecture. We have even welcomed into the community people who had never heard of Huatulco before discovering ALMA. They seek comfort, privacy, a deep integration into the landscape and a place that is climate-resilient, yet adapted to the way we live in the 21st century.

Of course, they are also buying an address. In real estate, we often say the three most important factors are location, location, and location. So naturally, oceanfront properties remain a strong and reassuring investment, and something that owners, their families, and their guests will always enjoy. With pristine ocean views and an existing fisherman’s trail leading to the beach, the setting speaks for itself.

There is also a great sense of peace of mind in investing in a safe city, in a neighborhood that cannot become over-densified, thanks to the 2023 extension of the National Park

that completely surrounded the property, and the presence of unspoiled beaches. It reassures buyers who seek both emotional value and long-term appreciation.

It finally comes down to rarity. This type of architecture, this level of quality in this landscape, with this low density and at this price point, is extremely uncommon in Oaxaca and in all of Mexico.

What is it exactly that you call “the ALMA experience” ?

Frédéric: The ALMA experience starts very early. We like to think it begins with the discovery of the project. For example during a site visit, we always introduce potential buyers to a number of new birds and tree species, show them the whales or observe the milky way when coming back at night. When new to Huatulco, we take the time to show them the town, its neighborhoods, and some of its hidden gems. We love taking them to your village-to-table dinner in Zimatán, for example, because it reflects the passion behind some of the most inspiring local initiatives.

Now of course, the most meaningful experience will begin once their property is delivered. Noemie and I are both deeply inspired by unique hotel experiences, and ALMA was designed as a private, residential interpretation of that spirit.

Our clients are never numbers; they are people we get to know personally. Our relationship often goes beyond an investment, and that is the beauty of building a small community. In short, the ALMA experience is a journey we designed from discovery to delivery, and the care we put into every detail to make it both simple and beautiful.

Alright, so tell me, what will it feel like, once you live in ALMA?

Noémie: That’s an excellent question, and not always easy to describe because it is mostly sensorial.

Entering ALMA feels like entering a refined, low-density resort. The access gate is spacious and surrounded by trees and gardens. You hear insects and birds, you are in the shade, and everything feels calm. Unhurried. And instantly, you feel welcomed, not controlled. From that point on, all that you see, hear, and smell has been carefully considered.

You reach your home with your own car, driving sometimes at trunk height, sometimes at foliage height. You park under or next to your property, always in the shade. No golf carts, no valet, no waiting, and no long walks necessary. You simply drive home, easily and privately.

Entering your home, you step into a sophisticated place that combines high-end materials and a strong architectural signature. Steel structures bring a modern touch, while wooden ceilings add warmth and a tropical character. The natural scent of the wood immediately creates a feeling of comfort and belonging. And whether it is a two-bedroom apartment or a four-bedroom Villa, the only difference is in the size. The exact same attention to detail and the same materials are used throughout.

The properties open widely to nature, with green buffers on each side and ocean views framed by native trees, which gives the feeling of living in a nest among branches and birds. Protected, yet open. And you feel like it, just close it all and turn on the A/C to watch a movie.

When using the amenities you choose how social you want to be. You can meet people by one of the large lap pools, or enjoy complete privacy at the spa, which is privatized upon reservation and dedicated only to you and your guests.

When night comes, the lighting is kept to a minimum to respect the fauna and flora. So, you hear cicadas, see fireflies, and you can admire the stars. It is a rare privilege today, and one that quietly reminds you where you are.

To design this experience, we drew inspiration from the most refined hotel environments we know. For example, a concierge is available to arrange anything from a private chef to transportation or cultural experiences, so owners feel supported without ever losing their independence and privacy.

And finally, it is also about knowing us personally and trusting the level of care and standards we bring to every detail. We safeguard each moment of the experience and never rush it. Because just like good food never comes from a microwave, a truly meaningful place can only be created with time, care, and intention.

It is a philosophy that has naturally been recognized, with ALMA being nominated and awarded six times in 2025, including in the Residential Luxury category, alongside some of the most prestigious branded residences and resort properties in the world.

For more information: http://www.alma-huatulco.com

 

 

Mexico’s Rich Architectural Heritage and Present Global Influence

By Noémie Bourdin-Habert

It’s probable that most foreigners who decided to live full- or part-time in Huatulco had a crush on Mexico’s unique culture. At least, I did. I loved that its rich history and diverse influences have played a crucial role in shaping its art and design, but little did I know when I first set foot in the country that what is shown of it, back in Europe, is only the tip of the iceberg. And one of the things that I fell in love with is Mexico’s modern architecture.

Exploring Mexico for the first time back in 2020 shed a special light on the country’s architectural diversity encompassing various historical periods – and therefore styles.

Delving into Mexico’s history and evolution revealed a vibrant pre-Hispanic architecture, marked by – now disappeared – vivid color schemes, the utilization of stone and wood, along with geometric and clean lines, as well as a deep connection to nature.

Of course it was also deeply influenced by the contrasting colonial style introduced by the Spanish, more visible today than the pre-Hispanic style. The Mediterranean building type gave birth to central courtyards, ornate decorations, and elements such as arches, domes, fountains, and patterned tiles, all while retaining the use of colored facades.

But an unexpected surprise for me was the influence of the modernist and art-deco movements in Mexico in the 20th century. Perhaps because of a desire to break away from the colonial style, modernist architectural trends from the United States and Europe were received with acclaim in Mexico and brought the use of a minimal style, large roof overhangs, clean lines, glass walls, and a strong emphasis on functionality.

The 20th century, marked by two World Wars and the Mexican revolution, was an era of redefining identity for the country. It gave rise to two contrasting movements, one leaning towards internationalization, and the other one towards exploring the roots of Mexico. Eventually, these blended thanks to a forward-looking mindset combined with true pride in pre-Hispanic history. It led to the development of a distinctive Mexican architectural identity that now exerts a significant influence on the global architectural landscape.

All of this is reflected in contemporary Mexican architecture, visually characterized by pure horizontal lines, the use of local and ancestral materials, but above all, by a deep desire to adapt to regional climates and blend into the landscape.

Characteristics of contemporary architecture in Mexico include :
-Integration of Interior and exterior : a focus on maximizing the use of light, climate and landscapes, often achieved through the use of large windows and the creation of shaded areas.

-Simplicity over ornateness : a preference for clean, geometrical lines over the intricate designs of the colonial architecture and the adoption of a minimalist approach, featuring raw materials like wood, marble, or concrete.
-Emphasis on sustainability and nature : contemporary architecture gave center stage to ecological considerations with a strong emphasis on respecting the local environment, using local and durable materials, and connecting with nature.
But Mexicans being Mexicans, cold minimalism quickly evolved into a warm and welcoming minimalism, thanks to the use of wood, touches of colors, and the invitation of nature in.


As of today, Mexico, Brazil, and Chile are the only Latin American countries whose architects have received the prestigious Pritzker Prize (a.k.a. the “Nobel Prize for architecture”). Of these, Mexican architect Luis Barragán, master of the modernist movement, left an indelible mark on the world of architecture.


While the government, through its federal tourism agency FONATUR, initially introduced a colonial architecture in Huatulco in the 1980s, the resort area began promoting Mexico’s unique contemporary architectural movement around 2010. Award-winning architects are making significant contributions to the “look” of Huatulco – here are eight stunning modern projects.


The new school of Un Nuevo Amanecer (A New Dawn, a nonprofit that Works with children with disabilites) was designed by Manuel Cervantes of Manuel Cervantes Estudio, in collaboration with Angel Garcia (2023, http://www.facebook.com/manuelcervantescc/).


The ALMA development – 36 villas and 10 condos – located between Playas Violin and Organo, was designed by José Juan Rivera Río of JJRR/Arquitectura, in collaboration with Modica-Ledezma (2023, http://www.jjrrarquitectura.com/portafolio/alma/).

The Huatulco Convention Center at Chahue Marina was designed by Enrique Norten of Ten Arquitectos (2022, http://www.ten-arquitectos.com/ccchahue).

The Biulú Condos in Tangolunda were designed by María Alicia Gómez Castañares, who runs her own firm just outside Mexico City (2022, https://biulu.mx/). Gómez was a cofounder and designed the Yeé lo Beé Mariposaro (butterfly farm) in Jabalina, just north of Huatulco on Route 200. The Mariposarium is currently closed; Gómez is working on designs for residences on the property.


Montecito Beach Village, developed over the last decade or so, was designed by renowned architect Diego Villaseñor. It lies high above Playa La Bocana, on the eastern península that forms Bahía Conejos (www.dva.com.mx/#/montecito/).


FONATUR, the federal agency that set up Huatulco as a resort, commissioned architect Mario Schjetnan of GDU (Grupo de Diseño Urbano) to build the Museum at the Copalita Eco-Archeological Park (2010, gdu.com.mx/proyecto/parque-eco-arqueologico-copalita).
The Civic Center in Copalita contains a kindergarden and primary school, plus a chapel. It was designed by 128 Arquitectura y Diseno Urbano (2010, https://128asc.com/proyectos).


Despite some misconceptions, Mexico has evolved beyond being viewed as an extension of the United States by upper North Americans or a colony of Europe by Europeans. Instead, it has harnessed its diverse influences to forge a distinct identity rooted in its rich history and vibrant present. Mexico’s design culture is now celebrated globally, with artists, architects, designers, actors, painters, and other creative minds achieving international recognition.